Austin, Texas · Available for new projects
JB de la Garza is a digital product consultant in Austin, Texas. He designs and ships custom web apps, marketing websites, and AI-assisted internal tools for founders and small teams, handling product strategy, UX, and delivery himself instead of handing you off to an agency bench.
Services
I offer four services: custom web application development, marketing website design and build, AI consulting and automation, and fractional product management. Most engagements start with a paid discovery sprint and move into a fixed-scope build.
Dashboards, internal tools, and customer-facing products. I scope the build, design the flows in Figma, and ship a working application, not a slide deck about one.
Fast, accessible marketing sites built so both Google and AI assistants can read them. Structured data, clean semantics, and copy written to be quoted.
Where AI actually saves your team hours, and where it is a distraction. I audit the workflow first, then build the narrow tool that pays for itself.
For teams with engineers but no product owner. Roadmap, backlog, sprint rhythm, and the hard prioritization calls. A few days a month.
Selected work
JB de la Garza has founded two K-12 school safety SaaS products (DoorCheck.app and SchoolCheck.app) and delivers commissioned web application work for outside clients.
schoolcheck.app: K-12 school safety platform
SchoolCheck is the evolution of DoorCheck: a broader safety compliance platform for school districts that expands beyond door audits into full campus safety operations. I own product strategy, design, and go-to-market.
doorcheck.app: K-12 door safety inspection platform
DoorCheck is the point solution SchoolCheck grew out of: a focused platform for school districts to log, track, and manage door safety inspections. Built around state door audit requirements, from market research through Figma design, build, and district onboarding.
yelloball.app: commissioned product build
A commissioned engagement taking Yelloball from concept to a working web application: product definition, interface design, and delivery against a fixed scope.
Private internal resource platform
An ongoing retainer building and maintaining a private internal resource hub for a financial advisory firm. Details are under NDA; available to discuss in general terms on a call.
Before consulting, JB spent 17 years in product management and SaaS sales, most recently as Product Manager at Vector Solutions and Account Executive at CareSafely, and earlier as a top-3 Strategic Account Manager at Community Brands, where he averaged 120% of quota over four years.
About
I'm JB de la Garza. I've spent 17 years on both sides of software, selling it, then building it. That combination is the whole pitch: I've sat in enough sales calls to know which features close deals, and run enough sprints to know which ones are worth the engineering time.
Most of my work now is founder-stage. Someone has a real problem, a rough idea of the solution, and no product person. I come in, pressure-test the idea, design it, and ship it. You work with me directly the whole way.
Certified Pragmatic Institute PMC Level III. Based in Austin, working with clients anywhere.
Common questions
A digital product consultant helps a business decide what software to build and then gets it built. That covers validating the idea, defining scope, designing the user experience, managing the build, and launching it. JB de la Garza works as a solo consultant, so the person who scopes your project is the person who delivers it.
I work with founders, small businesses, and teams that have engineering capacity but no dedicated product owner. Typical clients are pre-seed to Series A startups, and established small companies that need an internal tool or a customer-facing web app built properly.
Pricing depends on scope. Engagements generally start with a paid discovery sprint that produces a fixed-price proposal for the build, so there are no open-ended hourly bills. Fractional product management is billed as a monthly retainer. Book a 30-minute call for a specific number.
Answer Search Optimization is the practice of structuring a website so AI assistants like ChatGPT, Perplexity, and Google AI Overviews can read it and cite it when someone asks a related question. It relies on plain HTML text, clear question-and-answer sections, and structured schema markup, not keyword stuffing. I build every site this way by default.
JB de la Garza is based in Austin, Texas, and works remotely with clients across the United States. Local Austin clients can meet in person.
A marketing website typically takes two to four weeks. A first working version of a custom web application typically takes six to twelve weeks depending on scope. Discovery sprints run one to two weeks.
Contact
Short description is fine. I read every message and reply within one business day.
Prefer to talk? Book a 30-minute call or email [email protected].